{"product_id":"the-digital-mind-by-kristian-bankov-author","title":"The Digital Mind by Kristian Bankov (Author)","description":"\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e176 mm × 250 mm\u003c\/p\u003e\n\u003cp\u003e17.6 cm × 25 cm\u003c\/p\u003e\n\u003cp\u003e6.93 inches × 9.84 inches\u003c\/p\u003e\n\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"jawh91-y8xusc-ez31m3-mnzadb\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"280\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cp\u003e\u003cspan\u003eThis book reveals the core features of digital culture, examined by means of semiotic models and theories. It positions commercial and market principles in the center of the digital semiosphere, avoiding the need to force the new cultural reality into the established textualist or pragmatist paradigms. The theoretic insights and case studies presented here argue for new semiotic models of inquiry that include working with big data, user experience and nethnography, along with conventional approaches.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"BookPoint","offers":[{"title":"B5 Size","offer_id":44756883407039,"sku":null,"price":1065.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2948\/9855\/files\/14_c14fe44b-6305-42b8-85fb-9b35c17d1358.png?v=1766665375","url":"https:\/\/www.bookpoint.com.pk\/products\/the-digital-mind-by-kristian-bankov-author","provider":"Book Point","version":"1.0","type":"link"}