{"product_id":"the-22-immutable-laws-of-branding-by-al-ries-author","title":"The 22 Immutable Laws of Branding  by Al Ries (Author)","description":"\u003cdiv data-csa-c-id=\"7rwapo-e977av-t0oyqz-3puru2\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"280\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cp\u003e\u003cspan\u003eThis marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 11 Immutable Laws of Internet Branding\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSmart and accessible, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 22 Immutable Laws of Branding\u003c\/span\u003e\u003cspan\u003e is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 22 Immutable Laws of Branding\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 11 Immutable Laws of Internet Branding,\u003c\/span\u003e\u003cspan\u003e this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-csa-c-id=\"seutbu-5mfxfn-647umi-i3uwef\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"\" data-csa-c-slot-id=\"hushpuppyUpsell_feature_div\" data-csa-c-content-id=\"hushpuppyUpsell\" data-csa-c-type=\"widget\" data-feature-name=\"hushpuppyUpsell\" class=\"celwidget\" id=\"hushpuppyUpsell_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-csa-c-id=\"8delck-rg89ks-yy2v43-4wecd9\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"\" data-csa-c-slot-id=\"richProductInformation_feature_div\" data-csa-c-content-id=\"richProductInformation\" data-csa-c-type=\"widget\" data-feature-name=\"richProductInformation\" class=\"celwidget\" id=\"richProductInformation_feature_div\"\u003e\n\u003cdiv data-csa-c-id=\"vbsb0m-6xqub4-wj7pyy-v6ehu1\" class=\"a-section a-spacing-none celwidget\" id=\"rich_product_information\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BookPoint","offers":[{"title":"Paperback","offer_id":44806266683583,"sku":null,"price":595.0,"currency_code":"PKR","in_stock":true},{"title":"Hardcover","offer_id":44806266716351,"sku":null,"price":1195.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2948\/9855\/files\/32_9a2b1f3d-eda2-4317-a034-7c22ee07e839.png?v=1766571833","url":"https:\/\/www.bookpoint.com.pk\/products\/the-22-immutable-laws-of-branding-by-al-ries-author","provider":"Book Point","version":"1.0","type":"link"}