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data-csa-c-id=\"7hts0-85pluh-brukcw-uz41u8\" data-cel-widget=\"bookDescription_feature_div\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"280\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cspan class=\"a-text-bold\"\u003eThe acclaimed\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eNew York Times\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eand\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eWall Street Journal\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003e \u003c\/span\u003ebestseller from Robert Cialdini—“the foremost expert on effective persuasion” (\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eHarvard Business Review\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e)—explains how it’s not necessarily the message itself that changes minds, but the key moment\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003ebefore\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003e \u003c\/span\u003eyou deliver that message.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eWhat separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eInfluence\u003c\/span\u003e\u003cspan\u003e an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003epre\u003c\/span\u003e\u003cspan\u003e-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”\u003cbr\u003e\u003cbr\u003eNamed a “Best Business Books of 2016” by the \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eFinancial Times\u003c\/span\u003e\u003cspan\u003e, and “compelling” by \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Wall Street Journal\u003c\/span\u003e\u003cspan\u003e, Cialdini’s \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ePre-Suasion\u003c\/span\u003e\u003cspan\u003e draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.\u003cbr\u003e\u003cbr\u003eFrom studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eForbes\u003c\/span\u003e\u003cspan\u003e).\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"hushpuppyUpsell_feature_div\" class=\"celwidget\" data-feature-name=\"hushpuppyUpsell\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"hushpuppyUpsell\" data-csa-c-slot-id=\"hushpuppyUpsell_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"2co3ty-7c7gfv-ws5zy1-m2wwca\" 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