{"product_id":"made-to-stick-by-chip-heath-author","title":"Made to Stick by Chip Heath (Author)","description":"\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bookDescription\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"7rwapo-e977av-t0oyqz-3puru2\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"280\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eNEW YORK TIMES \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eBESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThe Washington Post\u003c\/span\u003e\u003cbr\u003e \u003cbr\u003eMark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"hushpuppyUpsell_feature_div\" class=\"celwidget\" data-feature-name=\"hushpuppyUpsell\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"hushpuppyUpsell\" data-csa-c-slot-id=\"hushpuppyUpsell_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"seutbu-5mfxfn-647umi-i3uwef\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"richProductInformation_feature_div\" class=\"celwidget\" data-feature-name=\"richProductInformation\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"richProductInformation\" data-csa-c-slot-id=\"richProductInformation_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"8delck-rg89ks-yy2v43-4wecd9\"\u003e\n\u003cdiv id=\"rich_product_information\" class=\"a-section a-spacing-none celwidget\" data-csa-c-id=\"vbsb0m-6xqub4-wj7pyy-v6ehu1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BookPoint","offers":[{"title":"Paperback","offer_id":44806294405311,"sku":null,"price":725.0,"currency_code":"PKR","in_stock":true},{"title":"Hardcover","offer_id":44806294438079,"sku":null,"price":1325.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2948\/9855\/files\/22_1af03bc2-a9c1-4c0d-822c-03959eb80b28.png?v=1766571751","url":"https:\/\/www.bookpoint.com.pk\/products\/made-to-stick-by-chip-heath-author","provider":"Book Point","version":"1.0","type":"link"}