{"product_id":"kill-joy-a-good-girls-guide-to-murder-novella-by-holly-jackson-author-copy","title":"Ogilvy on Advertising by David Ogilvy (Author)","description":"\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bookDescription\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"mtbiiy-ktntfu-i0cyb7-xvobh9\" data-cel-widget=\"bookDescription_feature_div\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"280\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cdiv id=\"promoPriceBlockMessage_feature_div\" class=\"celwidget\" data-feature-name=\"promoPriceBlockMessage\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"promoPriceBlockMessage\" data-csa-c-slot-id=\"promoPriceBlockMessage_feature_div\" data-csa-c-asin=\"1958643238\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"jt9okt-wqslv1-lp5r0e-j7g9vr\" data-cel-widget=\"promoPriceBlockMessage_feature_div\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eA candid and indispensable primer on all aspects of advertising from the man \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eTime \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ehas called \"the most sought after wizard in the business.\"\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eTold with brutal candor and prodigal generosity, David Ogilvy reveals:\u003cbr\u003e\u003cbr\u003e• How to get a job in advertising\u003cbr\u003e• How to choose an agency for your product\u003cbr\u003e• The secrets behind advertising that \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eworks\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e• How to write successful copy—and get people to read it\u003cbr\u003e• Eighteen miracles of research\u003cbr\u003e• What advertising can do for charities\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"hushpuppyUpsell_feature_div\" 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