From Big Data to Big Profits by Russell Walker (Author)

Dimensions:

176 mm × 250 mm

17.6 cm × 25 cm

6.93 inches × 9.84 inches

Technological advancements in computing have changed how data is leveraged by businesses to develop, grow, and innovate. In recent years, leading analytical companies have begun to realize the value in their vast holdings of customer data and have found ways to leverage this untapped potential. Now, more firms are following suit and looking to monetize Big Data for big profits. Such changes will have implications for both businesses and consumers in the coming years.